Guide for law firms · 4 min read
Make your firm profile useful to families
What families need from a probate firm's page, and what to put on your own website so the first call goes well.
What families are looking for
Most families arrive after a death, unsure whether they need probate at all. They want to know you handle estates like theirs, where you are, and how you charge.
Make these easy to find
- Your practice areas: probate, estate administration, wills, trusts, elder law.
- Every office address and a direct phone number.
- How you set your fee: flat, hourly or a percentage, and whether your state caps it.
- Whether you offer a first consultation, and what it costs.
We don't publish firm fees today, and we tell families to ask how you set yours, so having it on your website helps.
With Premium
Partners add hours, languages, practice areas and attorney details to a fuller profile, with a phone button and a website link.
Want more from your law firm's listing?
Premium adds a fuller profile and a labeled sponsored spot on your local pages. It never changes the order of a list.
Keep reading
More guides for law firms
- How your law firm gets listedWho appears on our probate and estate pages, how attorneys qualify a firm, and when a metro gets its own page.
- How we verify your attorneysWhat "verified" means on your firm page, where we check it, and how to add an attorney who's missing.
- Keep your firm listing currentHow to fix an address, an office or an attorney, how long it takes, and what we never change on request.
- How a Premium listing appears, and what it isn'tWhere your sponsored listing shows, how it's labeled, and why it's advertising, never a referral.