Guide for law firms · 3 min read
How a Premium listing appears, and what it isn't
Where your sponsored listing shows, how it's labeled, and why it's advertising, never a referral.
Where it shows
Your firm appears in the area marked Sponsored above and below the firm list on the probate and estate pages for your ZIP codes or metro. Premium is available in metros that have a live lawyer page.
How families see it
It's labeled Sponsored listing, with an (i) that explains it's paid, and it names your responsible lawyer and office address. The firm list itself stays nearest first for everyone.
Advertising, not a referral
Premium is a labeled listing at a flat monthly or yearly price. We never match families to a firm, never charge per client or per case, never share in fees and never pass on a family's details.
Your state's rules on lawyer advertising apply to any paid listing, this one included.
Want more from your law firm's listing?
Premium adds a fuller profile and a labeled sponsored spot on your local pages. It never changes the order of a list.
Keep reading
More guides for law firms
- How your law firm gets listedWho appears on our probate and estate pages, how attorneys qualify a firm, and when a metro gets its own page.
- How we verify your attorneysWhat "verified" means on your firm page, where we check it, and how to add an attorney who's missing.
- Make your firm profile useful to familiesWhat families need from a probate firm's page, and what to put on your own website so the first call goes well.
- Keep your firm listing currentHow to fix an address, an office or an attorney, how long it takes, and what we never change on request.